Contractor SEO
SEO for contractors and home service businesses. We focus on the trades where one new customer is worth real money and most jobs start with a local search.
Contractor SEO is different from SEO for an online store or a software company. Your customers search with urgency, they search on their phones, and they usually call one of the first three businesses on the map. We work only with home service businesses, so everything we do is built around that.
Why contractor SEO is different
- Most of you are service area businesses. You go to the customer, so your profile and website need to show where you work, not just where your office is.
- Many searches are emergencies. A burst pipe or a broken AC sends people straight to the map, and they call fast.
- Trust decides the call. Reviews, real job photos and visible licensing matter more than clever copy.
- Licensing rules apply to advertising. Some states, California among them, require your license number in your ads and on your website.
Trades we serve
- Roofing SEO: storm work, insurance jobs and high value replacements.
- HVAC SEO: AC and heating repair, installs and maintenance plans.
- Plumber SEO: emergency calls, drains, water heaters and repiping.
- Garage door SEO: broken springs, openers and new doors.
- SEO for pest control companies: recurring plans, termites and seasonal pests.
- Electrician SEO: service calls, panel upgrades and EV chargers.
Run a different home service business, such as landscaping, tree service, fencing or restoration? Most of what we do still applies. Request a free audit and we will tell you honestly whether we are a fit.
How home service SEO works
- Get found. Google has to trust that you do the work and serve the area. That comes from accurate categories, services, service areas and business details.
- Get chosen. Once you are on the map, homeowners compare. Recent reviews, real photos and a clear website decide who gets the tap.
- Get called. A visible phone number, fast mobile pages and short quote forms make sure that interest turns into a call.
A home service SEO checklist you can use today
- Your primary Google Business Profile category matches your main service.
- Every service you offer is listed on your profile.
- Your service area matches where you actually work.
- Your business name on Google is your real name, with no added keywords.
- You have added real job photos in the last 30 days.
- You have replied to every review from the last three months.
- Your name, address and phone match on Yelp, Apple Maps, Bing and Facebook.
- Your website has a separate page for each main service.
- Your phone number is visible and tap to call on mobile.
- Your license number appears where your state requires it.
See where your listing stands
Send us your business name and city. We record a short video of your Google presence and show you the first things we would fix. Free, with no sales call required.
Questions contractors ask about SEO
Is SEO worth it compared with Google Ads or lead services?
They do different jobs. Ads and lead services stop the moment you stop paying. Local SEO builds visibility you keep. Many contractors use both.
Do you only work in certain states?
We work with contractors anywhere in the United States.
See what is holding back your calls
Tell us your business and city. We record a short video of your Google presence and show you exactly where we would start.
We work with one contractor per trade in each service area. Request your audit and we will tell you whether your area is still open.
Messages and audit requests answered within one business day.